BRANDING/MARKETING – Page 365 – RAMP

Les Garland, Still Ridin’ Phat

June 14, 2020June 14, 2020 kevincarter Les Garland, Phat Scooters

• Phat Scooters, described as “a leader in recreational and commercial electric scooters,” has added entertainment and media visionary Les

BRANDING/MARKETING COUNTRY FRONT PAGE LABEL LOVE

Lady Antebellum Now ‘Lady A’

June 11, 2020June 12, 2020 kevincarter Lady A

• Country superstar act Lady Antebellum announced that they are formally shortening their name to their longtime fan nickname “Lady

BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE

Striewski Joins CMA As SVP

June 10, 2020June 10, 2020 kevincarter CMA

• The Country Music Association (CMA) has acquired the talents of music and television industry veteran Kelly Striewski as Senior

BRANDING/MARKETING CONVENTIONS EXECUTIVE ACTION FRONT PAGE

NAB Show NY Goes Virtual

June 9, 2020 kevincarter NAB Show

• The National Association of Broadcasters announced that the 2020 NAB Show New York will be converted into a digital

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE URBAN URBAN AC

‘Urban’ Dropped From Republic Vocabulary

June 8, 2020June 8, 2020 kevincarter Republic Records

• With the country witnessing an unprecedented number of protests over the ongoing issues of racial inequality, and with corporations

BRANDING/MARKETING FRONT PAGE PROGRAMMING TOP 40

HITS 97.3 Holds Grand Reopening

June 4, 2020June 4, 2020 kevincarter Cox Media Group, WFLC

• Cox Media Group Top 40 WFLC (HITS 97.3)/Miami has formally relaunched with a revised on-air line-up and a new Director

BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PRODUCTION

WTOP/DC Sounds Reel Cool

June 1, 2020May 31, 2020 kevincarter ReelWorld, WTOP

• ReelWorld is proud to unveil the new sonic brand identity for Hubbard Radio’s mighty WTOP/Washington DC. The official on-air

BRANDING/MARKETING FRONT PAGE TOP 40

WFLC/Miami ‘Under Construction’

May 29, 2020May 31, 2020 kevincarter Cox Media Group, WFLC

• Cox Media Group Top 40 WFLC (HITS 97.3)/Miami, which has been operating as “Quarantine Radio” since March 27, has

BRANDING/MARKETING FRONT PAGE

Bring Your Own S’Mores

May 27, 2020May 27, 2020 kevincarter COVID-19, iHeartRadio

• iHeartMedia announced the launch of Summer Camp with the Stars, a special four-week series featuring famous recording artists helping

ALTERNATIVE BRANDING/MARKETING FRONT PAGE PROGRAMMING

WRFF/Philly Rebrands As ALT 104.5

May 26, 2020 kevincarter iHeartMedia, WRFF

• iHeartMedia Alternative WRFF/Philadelphia has dropped its Radio 104.5 handle in favor of the company’s widely used Alternative brand, ALT 104.5. “Who