BRANDING/MARKETING – Page 372 – RAMP

Lee Abrams Relaunches Consultancy

March 10, 2020March 10, 2020 kevincarter Lee Abrams

• Legendary media consultant Lee Abrams, who has helped shape the American radio industry for over four decades, has relaunched

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE MORNING SHOWS

Saunders Joins Tracy Johnson Media

March 9, 2020March 9, 2020 kevincarter DeDe McGuire, Tracy Johnson Media Group

• Gary Saunders manages to burn some serious calories every day in his capacity as Executive Producer of the syndicated DeDe In

BRANDING/MARKETING FORMAT FLIPS FRONT PAGE MORNING SHOWS RHYTHMIC TOP 40

KQMQ/Honolulu Rebrands As HI 93

March 9, 2020March 9, 2020 kevincarter KQMQ, Pacific Media Group

• Pacific Media Group has rebranded Contemporary Hawaiian Hits/Reggae outlet KQMQ/Honolulu from 93.1 Da Pa’ina to HI93. Much like its previous incarnation,

BRANDING/MARKETING CONVENTIONS DIGITAL FRONT PAGE LABEL LOVE

South By Southwest Cancelled

March 6, 2020March 9, 2020 kevincarter SXSW

• The City of Austin has formally cancelled the March dates for South By Southwest (SXSW) and SXSW EDU. A

BRANDING/MARKETING COUNTRY FRONT PAGE PROS IN MOTION

Jessen Returns To KEEY/Minneapolis

March 4, 2020 kevincarter iHeartMedia, KEEY

• How cool is this? iHeartMedia Country KEEY (K102)/Minneapolis welcomes Levi Jessen back into the family today after a brief employment hiatus.

BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE

CMA Ups Evans & Kerns To VP

March 4, 2020 kevincarter CMA

• The Country Music Association (CMA) announced two key promotions: Emily Evans is elevated to Vice President, Strategic Initiatives, while Tiffany

BRANDING/MARKETING EDUCATION FRONT PAGE PUBLIC SERVICE SYNDICATION

Get The 411 On Coronavirus

March 3, 2020March 3, 2020 kevincarter Benztown

• Benztown announced the launch of a new, extremely timely, twice-daily informational radio feature — Coronavirus 411, which shares the

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No Relation To RAMP…

March 3, 2020 kevincarter Entercom, LiveRamp

• Entercom has partnered with LiveRamp, which is described as “the trusted platform that makes data accessible and meaningful,” to

BRANDING/MARKETING CHARITY CLASSIC ROCK FRONT PAGE

KLOS Breaks $1 Mil St. Jude Barrier

March 3, 2020March 4, 2020 kevincarter KLOS, Meruelo Media, St. Jude

Meruelo Media, Classic Rock 95.5 KLOS/Los Angeles and St. Jude Children’s Research Hospital® announced that its two-day St. Jude Rocks Radiothon,

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE PROGRAMMING STREAMING

AccuRadio Helps Get You ‘Relocated’

March 2, 2020 kevincarter AccuRadio

• AccuRadio, music streaming’s only all-human-curated major music website, is inviting radio pros who have been temporarily “dislocated” by the