Aptivada Rebrands As Audience
• Aptivada is now Audience. Please make a note of it. This major rebrand includes an updated name, logo, and
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RATINGS
Nielsen Acquired By Private Equity For $16 Bil
• Nielsen Holdings plc announced that it has entered into a definitive agreement to be acquired by a private equity
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Nielsen Rejects ‘Unsolicited’ Acquisition Offer
• Nielsen Holdings plc on Sunday announced that its Board of Directors has determined not to proceed with an unsolicited
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Nielsen & CMG Renew Vows
• Nielsen and Cox Media Group (CMG) announced a multi-year renewal agreement for television and audio measurement services covering CMG
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PromoSuite Partners With Aptivada
• PromoSuite and Aptivada have partnered to create an integration between Aptivada’s contesting platform and PromoSuite Next & PromoSuite Mail
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AURN & ARC Mean Business
• American Urban Radio Networks and ARC Software, Inc. announced that they have entered into an agreement establishing ARC as
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Executive Action @ Research Director
• Following the December 31, 2021 retirement of Partner Charlie Sislen, Annapolis, MD-based Research Director, Inc. is implementing several significant
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CMG Ups Eagan To VP/Audience & Ops
• Cox Media Group has promoted Chris Eagan to VP of Audience and Operations, CMG Radio. In this role Eagan
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Nielsen Unveils New Brand Identity
• Nielsen unveiled a new brand campaign, which includes a new identity, new logo, new brand colors and a new
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Nielsen Unveils New PPM ‘Wearables’
• Nielsen announced that starting in September, it will begin placing approximately 3,000 new “Portable People Meter (PPM) Wearables” in
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