Heeran Knows The Way To San Jose

Alpha Media San Jose just introduced Lori Heeren as Market Manager, overseeing Classic Hits KBAY and Hot AC KEZR (Mix 106). Heeran’s 30-year radio career includes a stint as VP/GM of Reno Media Group and Director of Sales for CBS Radio Las Vegas. She also served as Director of Strategic Sales for Beasley Media Group. Heeran’s professional history also includes her role as General Sales Manager at Americom in the early ’90s and General Sales Manager for KBKS/Seattle.

Larry Bastida, Alpha Media EVP Western Division, commented, “Lori’s expertise, vision, and enthusiasm are infectious! She’s the perfect fit and we’re not only excited for the team in San Jose, but we’re equally as excited for the company overall to acquire another great leader!”

Heeran remarked, “I am honored to be working for Alpha Media, a company that believes in local radio first and foremost. I’m thrilled at the opportunity to work again with Bob Proffitt, whom I’ve always considered a true leader in our industry. I can’t wait to join the Alpha family and get to work.”