Coffey Works Well For Radio & Records
• Radio vet J.C. Coffey is making the big transition to the record side, hired by Big Machine Records as Midwest Director of Promotion, based in Nashville, effective Monday, March 18. Coffey will promote the imprint’s roster, which includes Reba McEntire, Rascal Flatts, Carly Pearce, Midland, Ronnie Dunn, Jennifer Nettles, The Cadillac Three, Lauren Jenkins, Josh Phillips, Noah Schnacky and Dan Smalley.
Coffey was most recently Operations Manager for Community Broadcasters’ four-station group in Elmira-Corning, NY. Before that he programmed Binnie Media Country WTHT (99.9 The Wolf)/Portland, ME and was OM/Brand Manager of Townsquare Media Country cousins WOKQ/Portsmouth, NH and WPKQ (103.7 The Peak)/North Conway, NH and Classic Hits duo WSAK/WSHK (102.1 & 103.5 The Shark). Earlier in his career Coffey was Brand Manager/morning talent at Saga Classic Hits WMLL (96.5 The Mill)/Manchester, NH and he also did weekends at WAAF/Boston.
Big Machine Records’ VP of Promotion Kris Lamb commented, “We’re thrilled for J.C. to join our expert team of promo veterans and represent the remarkable Big Machine Records roster in the Midwest. J.C. has exactly what it takes to be a leader in his region with a large-scale knowledge of programming strategy, resolved dedication to create exceptional partnerships with radio and an unparalleled passion for the artists we represent. ‘COFFEY… IS FOR CLOSERS.'”
Coffey said, “I’m truly honored and humbled to join the Big Machine Records promo team, who represent such a fantastic roster of artists. Infinite thanks to Scott Borchetta, Jim Weatherson, Kris Lamb and Erik Powell for this incredible opportunity.” Effective Monday, Coffey can be reached at 615-846-7749 and jc.coffey@bmlg.net.
