Tomlinson Earns Digital Upgrade
• Justin Tomlinson has been named Manager, Digital Strategy for Sony Music Nashville. In this new post, Tomlinson will manage the day-to-day strategy for his designated artist roster, while acting as the Webmaster for SonyMusicNashville.com and overseeing development and content for the label group’s social media channels.
The new gig is a promotion for Tomlinson, who for the past year has served as Marketing & Digital Marketing Coordinator for RCA Inspiration, a division of Sony Music Nashville’s Provident Music Group. Before that he was RCA Inspiration’s Marketing & Publicity Assistant. Earlier in his career Tomlinson was a Consumer Research Analyst for Sony Music Entertainment and a Talent Production Assistant for Viacom/BET.
Tomlinson now reports directly to Ed Rivadavia, VP, Digital Strategy, Sony Music Nashville, who remarked, “With his recent experience at RCA Inspiration, Justin brings with him a fresh perspective to digital marketing innovation. I am thrilled to welcome Justin to Sony Nashville’s Digital Strategy team.”
Tomlinson said, “It’s an honor to continue my career at Sony Music by joining the Sony Nashville team. With the perpetual expansion of digital and streaming strategies, I’m thrilled to implement creative initiatives all while contributing to collaborative efforts with the team, under Ed’s leadership.” Tomlinson can be congratulated at justin.tomlinson@sonymusic.com. [Photo credit: Khajuaan Walker]
