Nielsen Launches CDM In 46 Markets
In June 2019, Nielsen announced that iHeartMedia had agreed to support CDM in Nielsen Audio’s four-book markets. Brian Kaminsky, President of Revenue and Data Operations at iHeartMedia, remarked, “With monthly Nielsen ratings in these diary markets, radio is giving its advertisers the most timely and relevant information possible and will have more stable and actionable insights for how audiences are engaging with our content.” Additional broadcasters signing on for CDM include Univision, Midwest Communications, Tyler Media, QueenB Radio, Southern Stone Communications and Bahakel Communications.
Effective with the launch of CDM, 94 Nielsen audio metros will have monthly reporting (48 PPM markets and 46 CDM markets) representing 80% of radio’s ad spend and population in Nielsen audio markets. The first data delivery took place Tuesday for Baton Rouge, Louisville, New Orleans, Oklahoma City and Puerto Rico. The survey period for the first monthly release of data covers April 25 to July 17, 2019, and the rest of the reports will be delivered between Aug. 13 and Aug. 23.