You’re With The Band
After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos, real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform. Charlie Cook, Cumulus VP of Country and OM of Cumulus Media Nashville, said, “We are excited to introduce the iDitty souvenir to our audience at this show. This platform allows the station another opportunity to interact with our audience following the show.” Hugh Kirkpatrick, SVP of iDitty Inc., remarked, “Charlie Cook, Cumulus, and NASH Icon are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people.”