Baltimore Classic Rock Resuscitated
• As Shamrock Classic Rock WZBA (100.7 The Bay)/Baltimore signed off at midnight as its sale to K-LOVE, Inc. became official, Seaboard Networks moved quickly to fill that still warm void with the launch of Bay Rock — Baltimore’s Classic Rock, available for free at bayrockbaltimore.com and the iHeartRadio app.
Bay Rock will keep Classic Rock available in the Baltimore region 24/7 and will feature popular local radio pros and former WZBA personalities Mike Brillhart, Colleen Carew, and Chris Emry.
Bob Stei, Seaboard Networks’ Marketing Solutions Consultant will be handling weekends, and adding his syndicated The Grunge Garage and The Britpop Show to weekends. Bay Rock has also brought over longtime Baltimore promotions veteran Donna Jean Rumbley, who was previously running promotions at WZBA.
“Baltimore has a long history of being a rock and roll city. I’m excited to keep that tradition alive with Bay Rock. We’ve tailored the format to fit Charm City,” said Maryland native and Baltimore radio vet Steve Clendenin, owner of Seaboard Networks.
“I’m excited and happy to keep the Classic Rock train rolling in the Baltimore area and beyond,” said Brillhart, who will also serve as Bay Rock’s Music Director. “Along with some familiar DJ voices, Classic Rock fans will instantly have a place to turn to for all their favorite music along with longstanding features like ‘The Acoustic Café,’ ‘Get the Led Out,’ and ‘The Vinyl Frontier.'”
“All of us have roots in Baltimore and Baltimore radio, so to say we are excited about this is an understatement,” said Stei, who started his career at Hearst’s WIYY (98 Rock) in the early ’90s. “I’ve had the great opportunity of working with Colleen at 98 Rock and listening to Mike Brillhart and Chris Emry for years! Look for this dream team to be all over the ‘Charm City’ as we combine classic fun radio with today’s technology!”
Bay Rock hopes to add more local talent on during the week and will combine Classic Rock on the weekends with some of Seaboard’s specialty shows. To reach out to Bay Rock, email steve@seaboardnetworks.com or bob@seaboardnetworks.com.
