Matthews Knows The Way To San Jose
• Alpha Media San Jose, home of Bay Country combo 94.5 KBAY/San Jose & 92.1 KKDV/Walnut Creek, CA and Hot AC KEZR (Mix 106.5), makes it official and welcomes Bo Matthews as Programming & Operations Director of the cluster. Matthews had been serving as interim PD for Alpha Media San Jose over the last seven months while simultaneously serving as Operations Manager of Alpha Media’s Canton and Dayton, OH clusters.
In making the announcement, Alpha Media Silicon Valley Market Manager David Drutz said, “I’ve had the pleasure of working with Bo during the last seven months and witnessed his tremendous skill set in action as we flipped 94.5 KBAY FM from Classic Hits to Bay Country while also maintaining Mix 106.5’s success. He’s absolutely the right person to oversee programming and operations of our two stations as we continue to grow both throughout the Bay Area.”
Matthews commented, “We have been doing such great work together for the past several months, it made perfect sense to keep this mojo rockin’. Mix is already a top performer in the Bay and I couldn’t be more excited about diving in headfirst with Bay Country; I’ve always been envious of Country stations because of the special relationship between Nashville artists and radio. I’ve had so many friends successfully make the transition to Country radio from other formats and am thrilled about this opportunity. Thanks to Bob Proffitt, Larry Bastida, Phil Becker, Bill McElveen, David Drutz, Larry Gawthrop and Brett Beshore for their confidence, partnership and leadership.”
Prior to joining Alpha Media in 2018, longtime Ohio radio fixture Matthews served as SVP of Programming for the iHeartMedia Markets Group in Cincinnati and Dayton. Matthews started his radio career with Jacor Communications in Youngstown, OH. He ascended through the programming ranks with Clear Channel and iHeartMedia with stops in Ft. Myers and Jacksonville, and notably spent a decade Cleveland as PD of WMMS and WAKS until January 2014, when he accepted the promotion and transfer to Cincinnati. Matthews can be congratulated at bo.matthews@alphamediausa.com.
