Entercom Launches ‘DVR’ For Radio
• Entercom today announced the roll-out of RADIO.COM REWIND, an exciting new technology that gives listeners the ability to pause and rewind live radio, enabling users to consume their favorite shows and stations when its most convenient to them. The feature automatically records the broadcast and makes it easy for the user to navigate to their favorite show and begin listening at any point of the broadcast. This new functionality marks the first-ever all-in-one on-demand audio experience for broadcast radio content.
RADIO.COM REWIND unlocks the flexibility to consume broadcast radio content within 24 hours of airing. This feature allows listeners to fast-forward to live content at any time, resume their listening experience from where they left off and select a playback speed up to two times the original speed. In the coming months, users will also be able to share moments of live broadcast radio content for distribution on social media and via email.
RADIO.COM REWIND is accessible via the online player or in the RADIO.COM app. This function will also soon be integrated with voice-enabled devices allowing users to instruct the digital assistant to “rewind,” “pause” and “go back” or “start from” a certain time.
“As a leader in audio, we are thrilled to introduce innovative technology that will transform the way audiences consume and engage with broadcast radio by reimaging it for a digital environment,” said Entercom Chief Digital Officer J.D. Crowley. “RADIO.COM REWIND provides a best-in-class listening experience by delivering the premier news, talk and sports audio content our audience wants, whenever and however they want it.”
RADIO.COM REWIND will launch on Entercom’s most popular Sports, News and Talk stations, with more shows to be added over time.
