G Accelerates To 88MPH…
• Warren Friedland, Managing Partner of Gen Media Partners and veteran network radio executive Jim Higgins announced the launch of G Accelerate Networks, a joint venture in which both parties hold a stake and which Higgins will lead as President & CEO.
According to the colorful brochure, “G Accelerate Networks will be laser-focused on bringing in new business from both existing and new radio content and service providers, producers, and programs that are looking to accelerate their revenue potential, as well as increase their affiliated stations and national footprint.”
Higgins (pictured) notably spent many years as President & COO of United Stations Radio Networks (USRN). Most recently he was President & CEO of Key Networks and was also consulting various marketing companies prior to forming G Accelerate. “Too many radio content producers are getting lost and not getting the attention and dedicated sales and affiliate services required to keep them top-of-mind with stations and thriving financially,” said Higgins. “Warren and I are committed to changing that result for those clients that join us at G Accelerate. We welcome the opportunity to provide them with the effort, resources, and passion required to deliver growth and success.”
G Accelerate Networks will also tap into and work with all of Gen Media Partners’ companies — including G Networks, Hispanic Radio Networks (HRN), Gen Media Partners Radio Reps, and others — to assist in growing their revenues and affiliations.
With an eye towards its expansion, Friedland stated, “G Accelerate will also be looking for select equity investments and acquisitions in content and service provider companies whose vision and mission lines up with or complements Gen Media Partners. We’ve known Jim for many years, and he was always the shining star of the companies lucky enough to have worked with him. His vast executive experience and client relationships with both creatives, producers, agencies, and advertisers is unmatched in the network business. We are thrilled to be a part of his new venture.” Higgins added, “This is an exciting new phase for me, and I’m thrilled to be part of the Gen Media Partner Companies.” Higgins can now be contacted at Jim.Higgins@genmediapartners.com.
