Herbster Comes Home To Philly
• Entercom announced the appointment of veteran programmer and air talent Tim “Romeo” Herbster as Director of Music Programming & Brand Manager of AC WBEB (B101.1) and Classic Hits 98.1 WOGL/Philadelphia.
“I’m so excited to welcome Tim to our Philadelphia team,” said David Yadgaroff, SVP/Market Manager, Entercom Philadelphia. “The combination of his vast experience, passion for creating great content and winning attitude will make such a positive impact on these iconic brands.”
Herbster’s on-air career began at the age of 15 in St. Marys and Erie, PA, and he went on to work in Nashville, Salt Lake City and Detroit, culminating with seven years as MD/nights at Z100/New York. He started his programming journey with the former Goom Radio in 2009, followed by iHeartMedia’s WIOQ (Q102)/Philadelphia, back to iHeartMedia New York as VP of Special Programming Projects, and then to off to Portland, OR in Oct. 2016, where he served as SVP of Programming for iHeartMedia’s Pacific Northwest Region until last November. Herbster continues to host the syndicated Most Requested Live with Romeo, which celebrates its 11th birthday in May and can be heard on over 170 stations across North America.
“I’m thrilled to return to my home state of Pennsylvania and join the talented Entercom Philadelphia team,” said Herbster. “Having programmed and been on the air in Philadelphia earlier in my career, I know the listener engagement is like no other market. The same passion that runs deep for their favorite sports teams can be found in their radio station selection as well. The WBEB, WOGL, and WTDY brands are not just radio stations, they are franchises. Serving and entertaining the Philadelphia community is in their DNA and comes out of the speakers between every song. I’m also very excited to bring Most Requested Live back to the city where it was born — Saturday nights on 96.5 TDY. Thank you to David Yadgaroff, Jeff Sottolano and Pat Paxton for the confidence and opportunity to come home.” Herbster succeeds Shelly Easton, who exited in early January after an 11-year run.
