The Programming Dept. – Salisbury Meets Saginaw
• Veteran programmer and air talent Dylan Salisbury has touched down in scenic Saginaw, MI, hired by MacDonald Broadcasting as Program Director of the company’s Mid-Michigan cluster, which includes heritage Country WKCQ (98.1 KCQ), Adult Hits WMJO (97.3 Joe FM), and Soft AC WSAG/WSAM-AM (104.1 The Bay). He will also do mornings on WKCQ.
Salisbury arrives from Portland, OR, where he spent the past four years as PD of Connoisseur Media Top 40 KBFF (LIVE 95.5) and Country KUPL (98.7 The Bull) until early June.
Owner & CEO Kenneth MacDonald Jr., commented, “Dylan brings a tremendous combination of programming experience, creativity and passion for radio. He understands how to build a brand, connect with an audience and develop great talent, and we’re excited to have him leading our Saginaw operation.”
Prior to his June 2022 arrival in Portland, Salisbury spent two years as PD of Cumulus Top 40 KKMG (98.9 Magic FM)/Colorado Springs, CO. His extensive resume includes programming and on-air stops at WZPL/Indianapolis, KKDM/Des Moines, IA, KFRX/Lincoln, NE, KDWB/Minneapolis, KUDL/Sacramento, WXSS/Milwaukee and KATC/Colorado Springs.
Salisbury remarked, “It’s an honor to lead this group of radio stations, including the legendary WKCQ. We’re going to build something special here in Mid-Michigan, and I can’t wait for everyone to see and hear it.”
• As Salisbury settles in, he and the company are looking for a full-time on-air talent to join the team. Interested candidates can send a resume, a short MP3 of their most recent air work and salary expectations to jobs@macdonaldbroadcasting.com. EOE.
• Pros On The Loose — Salisbury succeeds Jason Addams, who exits after six years. Adams had been in the building since June 2020, following a run as PD of Max Media Country WGH-FM (97.3 The Eagle)/Norfolk.
This had been Addams’ second stint with MacDonald Broadcasting — earlier in his career he programmed sister WHZZ (Z101.7)/Lansing, MI. Before that he spent five years with Cumulus/Westwood One Nashville as PD/Operations Coordinator and did afternoons on Classic Country WSM-FM and the brand’s 46 network affiliates.
Addams also programmed WSTO/Evansville, IN and was APD of KQAR/Little Rock, AR. He also did nights at WZPL/Indianapolis and mornings on KQBT/Austin.
Looking ahead, Addams can be reached at jason.addams@yahoo.com.
