ABC Audio + LinkUp, AdvertiseCast
• ABC Audio announced that it’s partnering with LinkUp Communications Corporation to distribute news and entertainment content and advertising inventory to its network of more than 1,500 AM and FM affiliates, and inked an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast.
“We’re thrilled to team up with LinkUp to deliver our top-quality content to our valued affiliates,” said Liz Alesse, VP of ABC Audio. “LinkUp’s technical expertise, professionalism and commitment to service make them an ideal fit for ABC Audio, and we are excited to start this new chapter with them and our radio sales partners at Compass Media Networks.”
“We’re elated to be working with ABC Audio,” said Karen Johnson, CEO of Linkup Communications Corporation. “ABC News has always provided radio with the finest news and entertainment content, and LinkUp is honored to now be a part of this.” Mark Johnson, President of LinkUp, added, “Our task at LinkUp is to complement ABC Audio’s programming with reliable distribution platforms and support. We’ll be leaning heavily into our decades of technology experience to elevate their distribution to the next level.”
LinkUp will provide ABC affiliates with 24/7 distribution of ABC Audio content and advertising inventory through its established network of XDS satellite and streaming receivers and Internet file-based distribution. The transition will take place over the next four months, and ABC Audio will provide regular communication to its affiliates to ensure a smooth transition from the previous provider.
• ABC Audio also announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting ad buyers and content creators.
“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements this fall,” said Liz Alesse, VP of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”
“We are excited to embark on this strategic, exclusive advertising partnership with ABC Audio, a true icon in the media industry,” said Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast. “By combining our expertise in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”
For more information or to advertise in ABC Audio’s portfolio of podcasts, please reach out to sales@advertisecast.com.
