RAB Revs Up GoCart
• The Radio Advertising Bureau (RAB) just launched GoCart, a mobile-first, e-Commerce product for RAB Members and their local advertisers. This latest tool from RAB enables radio stations to accept trade dollars in the form of products/services and convert them into ad revenue that can be used to supplement spot and digital advertising budgets.
Sturdily constructed on RAB’s ezAuction’s e-commerce platform, GoCart intuitively responds to any device, from desktop computers to tablets and mobile phones. It features new instantly redeemable mobile certificates, options to engage and share specific items with social media audiences, and new branding and promotional opportunities for stations and advertisers. It also offers the ability to post an item in GoCart and place it anywhere online, including station and advertiser websites with buy-it-now functionality and real-time inventory controls.
“According to eMarketer, mobile commerce (m-commerce) is expected to grow to $146B in 2018,” said Erica Farber, RAB President & CEO. “It’s essential for broadcasters to offer advertisers effective and secure m-commerce solutions that can power mobile strategies and drive sales while also helping to build strong local brands. We’re thrilled to bring GoCart to market.” To learn more about how member stations can incorporate GoCart into their m-commerce product strategies, visit rab.com/gocart.
