Townsquare Inks Digital Deal With Kroenke Sports

• Townsquare Media, Inc. announced a strategic digital advertising partnership with Denver-based Kroenke Sports and Entertainment (KSE), which owns Hot AC KIMN (Mix 100), Classic Hits KXKL (Kool 105), and Sports-Talk duo KKSE-FM (Altitude Sports 92.5) & KKSE-AM (Altitude 950)/Denver.

“KSE Radio / Kroenke Sports & Entertainment represents some of the most valuable and engaged audiences in media today,” said Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “By integrating Townsquare Ignite’s data-driven platform, strategy and execution capabilities, we’re enabling KSE to scale its digital offering and drive stronger, more measurable results for its clients. This partnership is a powerful example of how media companies can evolve and win in a performance-driven marketplace.”

Townsquare announced the launch of its Media Partnerships division in 2024. As part of the Company’s Digital Advertising segment (a.k.a. Townsquare Ignite), the Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit. This alliance with KSE is one of the recently announced 11 partners that Townsquare now has under this division, reaching, in total, 31 incremental markets that do not overlap with Townsquare’s own footprint.

“We are very excited to partner with Townsquare and launch our new Digital Solutions arm, KSE Digital,” said Joel Clary, SVP/General Manager, KSE Radio. “After exhaustive research and from personal experience working with Townsquare Ignite for 6+ years, I concluded Townsquare Ignite is absolutely best-in-class and fully committed to digital growth. They have a truly outstanding team and we couldn’t be happier for the prospects of our partnership. Kroenke Sports and Entertainment is excited to partner with Townsquare Ignite for all of our entertainment assets in the Denver market. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”