Executive Action
• Paul Capodanno has joined Sun Broadcast Group as Vice President of Marketing & Digital. In this new role, Capodanno will oversee Sun’s corporate branding and individual show marketing, and will also lead the digital charge in the company’s Shazam for Radio department. Capodanno (pensively pictured, left) comes to SBG bearing many years of marketing experience — he co-founded RM Marketing, and then went on to work with numerous ad agencies, including Zimmerman in Florida.
Jason Bailey, CEO of Sun Broadcast Group commented, “Besides the fact that [COO] Julio [Aponte, Jr.] and I both felt like Paul was already family the moment we met him — he’s quick, forward thinking and incredibly analytical — all traits we value here. His depth of knowledge in both traditional and digital marketing will surely elevate Sun to new heights. We’re thrilled to welcome Paul to our team!”
Then it was Capodanno’s turn to comment, and he added, “It’s so nice to be involved with a company on the edge of technology, willing to reshape the way radio is consumed and that knows how to create and execute on exceptional user experiences. I look forward to bringing the Marketing and digital team to a whole new level, and engage with brands nationwide to make radio advertising one of their most profitable investments.” Capodanno is based at SBG’s Boca Raton office and can be contacted at 212-380-9314 or PCapodanno@sunbgi.com.
