Beer: Part Of This Complete Breakfast
• Entercom Active Rock WTPT (93.3 Planet Rocks)/Greenville, SC has teamed up with Thomas Creek Brewery, Greenville’s oldest family-owned brewery, to create The Rise Guys P1 Pilsner, inspired by the station’s top-rated morning show, The Rise Guys, starring Mattman, Nine, Fat Boy, Paige & Jeff Lewis Neal. Brewed especially for The Planet’s hardcore “P1” audience, the Rise Guys P1 Pilsner is described as “a light, crisp, clean, classic German-style lager with 5.0% alcohol.” The Rise Guys P1 Pilsner is available on draft and in cans in North Carolina, South Carolina, Tennessee and Georgia.
“We are excited about this partnership and the ability to share the best beer on The Planet with our dedicated fans,” said a clearly excited Steve Sinicropi, SVP/Market Manager, Entercom Greenville-Spartanburg, SC. “The Rise Guys P1 Pilsner is a salute to the P1 army… This refreshing and crushable beer fits our personalities and those of our listeners.”
Eagerly returning the compliment, Tom Davis, Brewmaster & co-founder of Thomas Creek Brewery, commented, “My radio dial has been locked on 93.3 The Planet for years, and we are honored to bring The Rise Guys’ personalities to life with this amazing craft pilsner. Creating and brewing the Rise Guys P1 Pilsner was an incredible opportunity and we’re thrilled to be putting a great tasting beer in the hands of P1s.”
Foamy Fun Fact: Since the beer made its debut in early September, the Rise Guys P1 Pilsner has sold faster at launch than any other Thomas Creek brand with production tripling after just two weeks!
