iHeartRadio Extends Into Puerto Rico
• Uno Radio Group, the broadcast leader in Puerto Rico for more than 30 years, and iHeartMedia announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.
Under the new agreement, Uno Radio Group listeners will have exclusive access to iHeartMedia’s content and programming, promotions and national contests for its nationally recognized marquee events such as the iHeartRadio Fiesta Latina in Miami and the iHeartRadio Music Festival in Las Vegas. Uno Radio Group’s 14 AM and FM stations are now available on iHeartRadio, and iHeartMedia’s advertising partners will now have the opportunity to partner with Uno Radio Group’s stations on programs and advertising.
“We are thrilled to partner with Uno to further expand the iHeartRadio brand to listeners in Puerto Rico,” said Hartley Adkins, COO of iHeartMedia Markets Group. “Uno Radio Group owns the largest footprint of radio stations in Puerto Rico and this partnership will allow us to build further awareness of the iHeartRadio brand to millions of new listeners across Puerto Rico and offer even more diverse content on our platform.”
Luis A. Soto, President of Uno Radio Group, commented, “iHeartMedia is the No. 1 audio company in the United States and this partnership allows us to further connect with listeners and consumers on a massive, national scale. We are excited to team up with iHeartRadio, giving our listeners access to iHeartRadio’s exclusive content, while partnering on programming, advertising and one-of-kind branded events.”