Bret Michaels: College Radio Day Ambassador
• Multi-platinum rock star Bret Michaels has been named as the official 2020 Ambassador for the 10th Annual World College Radio Day, which happening Friday, October 2, 2020. “In this difficult time, there has never been a more important year, or a better year, for the hope that college radio brings,” said Michaels. “It is the future of communications and, in a year like this, communication is key. Music itself is the soundtrack to life and helps drive us through these unprecedented times. When dorms and campuses may be quiet, this should be the time for college radio to be going strong.” To that end, Michaels’ Life Rocks Foundation is donating $10,000 in personal ‘Bret Grants’ to participating college radio stations around the world, matching the funds raised by the College Radio Foundation. Many college stations are facing severe financial difficulty and these grants will help them stay on the air.
“Bret is a long-time supporter of college radio, someone whose extraordinary multi-faceted career and philanthropic efforts have already impacted so many people,” says Anabella Poland, GM of Montclair State University’s WMSC-FM and President of College Radio Day. “In their early days, Poison received airplay support from college stations that helped songs like ‘Talk Dirty to Me’ get momentum on radio. Bret’s passion and authenticity is deeply inspirational to the students.”
“As an alumni of KCPR college radio and a prime example of college radio being a laboratory for students to learn business, communication and teamwork, I can’t think of a better ambassador than Bret Michaels,” said Bruce Flohr of Red Light Management, which manages Michaels, Dave Matthews Band and Phish, among others. “Bret’s entrepreneurship, collaborative spirit and love of new music makes him uniquely qualified to help guide the next generation with his advice, personal stories and experience.”
Michaels (seen here on social media acknowledging his CRD honor) will be inviting college radio students to #askBret life questions and advice so he can help them navigate the challenges of life and find the unseen benefits in all they do. Tag @bretmichaelsofficial and @collegeradioday, using the hashtags #askBret #WCRD2020 #collegeradioday #globalsolidarityrocks.
