iHeart Hearts Big Brothers Big Sisters
• iHeartMedia has selected Big Brothers Big Sisters of America (BBBSA) for the Communities Spotlight Media Grant Program, which provides a platform for organizations to inspire, educate and empower listeners to take a stand against systemic racism and promote social justice. This initiative aligns with the mission of the 100+-year old BBBSA to empower the potential of all youth through one-to-one mentoring, and the non-profit’s commitment to Justice, Equity, Diversity and Inclusion (JEDI). Today, there are more than 230+ local Big Brothers Big Sisters agencies located in every state. A series of PSAs featuring voices of current youth (called “Littles”) is now airing on iHeartRadio stations and the iHeartRadio app throughout 2021. The spots are focused on the need for Big Brothers Big Sisters mentors, and most especially Black men.
“We appreciate the support of iHeartMedia and the opportunity to reach more volunteers and to share our message,” said Artis Stevens, President & CEO of Big Brothers Big Sisters of America. “With 30,000 kids still waiting for a mentor, the power of this message will inspire caring adults to get involved and support their local Big Brothers Big Sisters agencies.” Stevens will also lend his voice and perspective by joining iHeartMedia’s Black Information Network (BIN) Advisory Board.
Tony Coles, President of BIN and Division President — Metro Markets at iHeartMedia, said, “Thousands of young people across the U.S. are facing social isolation due to the pandemic and the need for connection is even stronger within Black communities that were hardest hit. Through iHeart’s partnership with Big Brothers Big Sisters of America we hope to increase equity for all youth, and especially those lacking male role models or those that have experienced loss due to the pandemic. Big Brothers Big Sisters has been positively influencing young lives for over a century and the need for male volunteers right now is critical to their mission.”
iHeartMedia will also participate in the Big Brothers Big Sisters of America (BBBSA) 2021 Virtual National Conference Bigger Together June 28-July 1. More than 3,000 local BBBS leaders and staff members from across the country are anticipated to connect during BBBSA’s annual national conference for training, professional development, and peer-sharing.
