EVP Elevation For UMe’s Murthy
• Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG), has promoted Sujata Murthy to Executive Vice President of Media & Artist Relations.
In her new role, Ms. Murthy will continue to be responsible for the label’s media department and oversee press strategy and campaigns, as well as work closely with artists, managers and estates across UMG’s roster. She will also be an integral part in expanding UMe’s corporate and executive initiatives. Murthy will remain based in UMe’s Santa Monica offices and report to Bruce Resnikoff, President & CEO, UMe, who remarked, “Sujata is an invaluable member of my executive team and she is someone who has earned the respect of our artists and their management teams. She has also built one of the best media teams in the industry and she continues to play an important role in developing and executing UMe’s successful release strategies for our artists.”
Murthy began her music career at Capitol Records, later becoming the primary publicist for artists reissuing classic albums on CD for the first time including Frank Sinatra, Peggy Lee, and Dean Martin. She introduced classic artists to high school and college audiences; launched a D2C platform and was one of the first to use a new technology for virtual press conferences.
Commenting on her elevated position Murthy said, “I am truly honored to work with the incredible artists and catalog that are the very fabric of our musical heritage. I’m excited to continue introducing classic albums and artists to the next generation through new platforms and technology helping continue their legacy. I’m grateful to work alongside Bruce Resnikoff and the dedicated UMe team.”
Murthy has received numerous industry accolades and is a board member or advisor to several non-profit organizations focusing on helping underserved and marginalized communities. A native of Chennai, India, Murthy is one of the few South Asian women senior executives in the music industry and serves in various capacities as a mentor and leader for the BIPOC community. [Photo credit: Michael Schwartz]
