Short-E Ready To Rumba In Boston
• iHeartMedia Boston has named Eliseo “Short-E” Cierra as Program Director of Spanish CHR WZRM (Rumba 97.7), “#1 Para Reggaeton y Variedad en Boston,” effective immediately.
Cierra started his radio career as an intern at iHeartMedia’s KMEL/San Francisco, working his way up to on-air personality. He later moved to Sacramento for 12+ years, the first eight with Entravision’s KBMB (The Bomb) and its successor, KHHM (Hot 103.5). He then crossed the street to Entercom rival KSFM as MD/afternoon talent. In July 2018 Cierra moved to Ft. Myers/Naples, FL as PD of iHeartMedia Rhythmic WBTT (105.5 The Beat) and Hot AC WZJZ (Y100.1).
Cierra now reports to Dylan Sprague, SVP of Programming for iHeartMedia Boston, who remarked, “I’ve been a fan of Short-E for a long time and know that his energy, passion and leadership will allow him to thrive as Rumba’s Program Director in Boston’s vibrant, growing Latin community. We’ve seen incredible growth in Rumba’s first two years, and we anticipate more success under Short-E’s leadership.”
“I couldn’t be more humbled to join an amazing and legendary team at iHeartRadio in Boston,” said Cierra. “Rumba 97.7 has a strong familia and I’m excited to join the fiesta and experience the Latin community that I’ve heard so much about. Viva Rumba en Boston!”
Former Rumba 97.7 PD Antonio “Tony Banana” Rodriguez remains with the company and will transition to a position TBA at a later date.
