Twin Falls Outlook: Sunny

• Idaho-based Iliad Media Group kicked off 2024 by dialing back the Hot AC format on KIRQ (Q106.7)/Twin Falls and rebranding as Sunny 106.7, now the only AC serving Twin Falls and the Magic and Wood River Valleys with upper-demo-friendly hits from Taylor Swift, Adele, Ed Sheeran, Madonna, Bruno Mars, Bryan Adams, etc.

While the existing staff remains in place, the format revamp comes with the debut the syndicated Murphy, Sam & Jodi morning show.

Darrell Calton, CEO of Iliad Media Group, stated, “We’re committed to continuously growing and meeting the evolving needs of our listeners. Sunny 106.7 reflects our dedication to providing the Twin Falls community with a radio format that resonates deeply with their preferences and values. We are excited about this transformation’s fresh opportunities and the connection it fosters with our audience.”