Cohen Joins VSiN As EVP/Talent & Prog.
• VSiN, The Sports Betting Network announces the appointment of long-time media industry executive Steve Cohen as Executive Vice President, Talent and Programming.
Cohen spent the last 20 years as Senior Vice President of Sports Programming at SiriusXM, where he built and oversaw the company’s sports-talk stations, including channels done in collaboration with all professional sports leagues.
“With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM,” said VSiN Founder, Brian Musburger. “Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors.”
“Since I first met the team back in 2015, I’ve known that they were building something special,” said Cohen. “I’m excited to join a group that has always been at the forefront of the sports betting industry, and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”
Before joining SiriusXM, Cohen worked at WFAN/New York as the Executive Producer for both the New York Jets and New York Giants Radio Networks. He was among the pioneers of the fantasy sports industry as founder of the Pro Football News & Injury Report in the early ’90s, and was a 2017 inductee into the Fantasy Sports Hall of Fame.
In addition to hosting on WFAN, SiriusXM, Westwood One and Fox Sports Radio, Cohen has written for several print and digital outlets, including ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer and the Newark Star-Ledger. A graduate of the University of Arizona, Cohen began his career in 1987 as a board op and tape editor at WFAN.
