Virgin Elevates Thompson-Waitt To SVP
• Virgin Music Group announced the promotion of Hannah Thompson-Waitt to Senior Vice President of Commercial Strategy. In her new role, Thompson-Waitt will lead the U.S. Commercial team, overseeing the formulation and execution of streaming strategy, release analysis, and fan acquisition strategy for a diverse roster of clients.
“Hannah has an incredible ability to communicate and connect with our diverse group of label and artist partners,” said Zack Gershen, EVP, Global Commercial & Digital Strategy. “She has been key in delivering innovative commercial strategies and we look forward to her making even greater contributions in this new role.”
Thompson-Waitt most recently served as VP of Commercial Strategy at Virgin Music Group. Prior to joining Virgin, she was VP of Digital Marketing at mtheory, the company founded by Virgin Music Group co-CEOs J.T. Myers and Nat Pastor, and which was acquired by Universal Music Group in 2022.
“I’m incredibly grateful for this opportunity and for the trust that Zack Gershen and the Virgin Music Group team has placed in me and feel lucky to have gotten to learn and grow under the tutelage of Nat, JT, Zack, Jeremy, and Jacqueline over the years,” said Thompson-Waitt. “It’s been an honor to work with such a talented roster of artists and partners, and I’m excited to lead our exceptional commercial team in the U.S. as we continue to break new ground in connecting artists with fans in innovative and meaningful ways.”
Her career began in 2014 when she launched her own K-pop media company while still in graduate school. She later moved to Seoul, where she learned to speak Korean fluently and provided English-language resources and editorial content to global K-pop fans eager to learn more about their favorite artists.
Thompson-Waitt will be relocating to Virgin Music Group’s Los Angeles headquarters following a successful tenure in New York City. [Photo by G. Cailolo]
