HYBE Launches HYBE LABEL SERVICE
• HYBE AMERICA announced the launch of HYBE LABEL SERVICE (HLS), the company’s first global organization specifically designed to bolster the growth of its artists in international markets. HLS is an integrated, single support center for all HYBE labels and their artists, streamlining essential services for maximized global reach.
To lead HLS, HYBE AMERICA announced the promotion of Ryan Hyeong Woo Noh from Chief Strategy Officer to Chief Business Officer (CBO) of HYBE AMERICA. Based in the company’s Los Angeles office, Noh (left) will report directly to HYBE CEO Jason Jaesang Lee and to HYBE AMERICA CEO and Chairman Isaac Lee. Noh said, “I am honored to help lay an important foundation for HYBE’s artists to stand at the very center of the global market. I would like to express my gratitude to HYBE CEO Jason Jaesang Lee and HYBE AMERICA CEO & Chairman Isaac Lee for this opportunity. We will strengthen the links between HYBE’s diverse regional capabilities and our powerful partners while enabling our artists and labels to more seamlessly reach and engage with audiences across different markets worldwide.”
HLS consists of two critical divisions: Global Distribution and Global M&P. To head the newly formed divisions, HYBE has appointed Mike Rittberg (left) as President of Global Distribution, and Mark Flaherty (right) joins HYBE as President of Global M&P. Rittberg will oversee the strategic distribution of HYBE’s expansive catalog and new releases globally, focusing on efficiency and market penetration. Flaherty will be responsible for leading worldwide marketing and promotional strategies to maximize artist exposure and fan engagement across international territories. Both will report directly to Ryan Hyeong Woo Noh.
Rittberg joined BMLG in Feb. 2017 and served as EVP of Label Operations until his elevation to COO in January 2024. Prior to BMLG, Rittberg worked for Bill Silva Management. His earlier executive stops include Verve Music Group, Reprise Records, and Warner Bros. Records.
As Co-Owner of Fanatical Music & Marketing, Flaherty and team expanded the international profile of Southeast Asian talent, including the breakthrough girl group Bini. He previously held top posts at Warner Records, Interscope Records, 88 Rising, and Sony Music.
Rittberg remarked, “I’m honored to join the HYBE AMERICA team and thankful to Ryan Noh for the opportunity to grow, collaborate, and continue pushing creative boundaries together. Rooted in HYBE’s belief in music, this company is redefining what’s possible in global music, and I’m proud to be part of building the infrastructure that will help these incredible artists reach audiences everywhere.”
Flaherty commented, “I’m excited and grateful for the opportunity to work alongside the entire HYBE team, helping to stretch the boundaries of what a global music company can be.”
“The creation of HYBE LABEL SERVICE, under Ryan’s stellar leadership, marks a pivotal moment in our global strategy,” said Isaac Lee, CEO & Chairman of HYBE AMERICA. “By centralizing our essential global support functions and bringing in top-tier leaders like Mike Rittberg and Mark Flaherty, we are providing our artists with an unparalleled platform for continued worldwide success.
[Ryan Hyeong Woo Noh photo: BMLG Creative / Mike Rittberg photo: Frank Shin / Mark Flaherty photo: Donna Ferrentino]
