Extensive Entravision Executive Action
• Entravision announced three promotions in its U.S. Media leadership team: (l-r) — Maria Martinez-Guzman is named President of Entravision Media; Eduardo Maytorena is named President of Entravision Audio; and Winter Horton is now Chief Revenue Officer.
All three will report directly to CEO Michael Christenson, who noted, “These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.”
Martinez-Guzman will lead television and digital video programming, local sales for television-only markets, and national sales. She started her career in Entravision’s McAllen, TX office, and rejoins Entravision after a 20-year career at Univision, where she served as EVP of News. “I am honored and excited to step into this role,” said Martinez-Guzman. “Video has always been at the heart of my career. It’s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.”
Maytorena is formerly a Senior Vice President in Entravision’s Los Angeles market. He will now oversee radio and digital audio programming, local sales for radio-only markets, and network and national sales. “I’m energized to take this role,” said Maytorena. “Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”
Horton most recently served as Entravision’s Senior Advisor to the CEO, guiding the development of Entravision’s new media model. He will now lead sales for Entravision’s combined markets and sales operations and support for all markets. Horton previously served as Chief Operating Officer at various media companies, including Liberman Broadcasting and Meruelo Media. “I’m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market,” said Horton. “Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”
In addition to these new executive roles, other changes include: Mark Boelke will serve as Chief Operating Officer in addition to Chief Financial Officer; Jeff DeMartino has been promoted from General Counsel to Chief Legal Officer; Jessica Martinez will serve as EVP of Digital Products & Operations; LeaAnna Hernandez is named EVP of AI Strategy; and Fred Roggin will serve as President of Entravision Digital.
