Hubbard Rebrands: ‘Media That Connects’
• During a companywide Town Hall meeting on Monday, Hubbard Radio CEO Ginny Hubbard announced that Hubbard Radio will be rebranded as “Hubbard — Media That Connects.”
As the release states, “The updated brand identity reflects the continued evolution of Hubbard’s 103-year legacy of connecting consumers and advertisers to build better businesses and communities. What began with a single AM radio station in 1923 has grown into a diversified media company that today includes 50 radio stations across 12 markets, national digital marketing agency 2060 Digital, and Gamut Podcast Network — recently recognized as one of the Top 10 podcast networks in America.”
While radio remains a foundational part of the company’s business and identity, this new Hubbard brand better reflects how audiences and advertisers engage with media today — across broadcast, streaming, podcasting, digital platforms and on-demand content.
“With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses,” Hubbard said. “For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger.”
Hubbard continued, “This repositioning doesn’t speak to or prioritize any of our businesses over one another. We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients. We connect with communities and audiences with compelling talent, news, information and entertainment on multiple platforms and connect those audiences with our marketing partners. We also connect our marketing partners with digital advertising strategies to help them to grow their businesses.”
Watch the “Media That Connects” introduction video HERE.
