Morentin Launches Greenvalley Media & Mkting
• Entertainment communications executive Liz Morentin announced the launch of Greenvalley Media & Marketing, a strategic communications agency serving entertainment, media and technology companies and their leaders. Greenvalley draws on Morentin’s 25+ years of experience within some of entertainment’s most influential global organizations, most recently Virgin Music Group, where she served as Senior Vice President & Head of Global Communications and Brand Strategy. She previously held leadership and senior communications roles at Warner Bros. Records, Paradigm Talent Agency, Live Nation, RCA Records, and Dick Clark Productions.
Greenvalley will partner with innovative and established brands and the executives leading them to translate complex business priorities into compelling narratives that engage key audiences and support business growth. Morentin will work directly with clients on communications strategy and execution, whether for a specific project or an ongoing partnership.
“Our industry has transformed so much over the years, making it possible for so many more businesses and executives to achieve global success and become highly regarded global industry players, from indie record labels and distributors to tech platforms and media companies,” said Morentin. “I’m launching Greenvalley to support these businesses and executives looking to build their reputation, grow their business, and reach the right audiences.”
Morentin added, “The agency is named Greenvalley because we believe companies and leaders each have a green space: the distinctive territory where their story, purpose, and opportunity come together. We help clients find that space, build their visibility and reputation, and protect that reputation when it counts.”
Morentin can be congratulated at liz@greenvalleypr.com. [Photo Credit: Skylar Watkins]
