Louisville Knows Jack

Alpha Media, Louisville got an early jump on the usual Labor Day weekend format flips yesterday when Hot AC WXMA (102.3 The Max) flipped to Adult Hits as 102.3 Jack FM. Sarah Jordan remains firmly in the PD chair. Louisville VP of Programming Ronnie Stanton commented, “What an exciting day for Alpha Media and the great city of Louisville. Jack will be a breath of fresh air both musically and in its fun attitude.”

Alpha Media, Louisville SVP/Market Manager Bill Gentry said, “We are about to change the radio landscape in Louisville. We are ‘jacked’ to launch 102.3 Jack FM — an unpredictable radio station that breaks all the rules. Listeners are going to enjoy a new, fresh approach to hearing their favorite songs, and advertisers are going to love reaching a larger audience.”