Peterson, Murphy Earn iHeartMedia SVP Stripes

iHeartMedia announced the hire of Chris Peterson as Senior Vice President of Podcasting for iHeartRadio and Beth Murphy is iHeartRadio’s new Senior Vice President of Marketing. In his new post Peterson will oversee iHeartRadio’s overall podcast strategy and grow its profile in the podcast community. He will also guide content partnerships, advise the product team on its podcast roadmap, and work with sales to monetize podcast efforts.

Peterson previously served as the Content Partnerships Manager for TuneIn, where he expanded the company’s podcast footprint. He has also worked as the Director of Operations for The Blaze and Director of Affiliate Relations for Premiere Networks.

Murphy was most recently CMO at Deezer as well as the CMO at Stitcher, where she managed all international marketing and b2b efforts for the streaming music brands. In her new role Murphy will manage brand messaging and the user lifecycle process, as well as optimize user acquisition and retention. She will work closely with iHeartRadio Chief Product Officer Chris Williams and Chief Technology Officer Adam Denenberg to oversee iHeartRadio’s overall streaming music and live digital radio strategy.