Subramanyam Trades Radio For TV

Noted research and analytics expert Radha Subramanyam has resigned her position as President of Insights, Research and Analytics for iHeartMedia and is headed over to CBS Corporation as Executive Vice President, Chief Research and Analytics Officer for the CBS Television Network. In her new role, Subramanyam will oversee all day-to-day research operations for the network, including audience measurement, analytics, market research, program testing and advertising research.

Subramanyam will report to David Poltrack, Chief Research Officer, CBS Corporation and President, CBS Vision, while also working closely with Les Moonves, Chairman & CEO of CBS Corporation and his Television Network leadership team. She begins on Nov. 6 and will be based in New York.

“Accurate measurement of our entire audience, regardless of platform, is absolutely essential to our business, and we are very pleased to have Radha on board to accelerate our path toward that goal,” said Moonves. “The combination of David and Radha arms us with two of the best and brightest minds in the research field and is a very exciting development both now and for the future.”

Poltrack commented, “Radha is one of the foremost research and analytics professionals in the media/advertising business and has been a valued ally in documenting the extraordinary value of broadcast advertising across radio, television and their digital extensions to advertisers. I am delighted she has decided to join us to lead our Network television research team as we deploy an expanded array of new research and analytical tools to provide our clients with resources to plan, execute and measure the returns from their CBS campaigns. Given her extensive experience in audience research, Radha will also enhance our consumer-based efforts in program, promotion and viewer engagement research.”

Prior to joining the former Clear Channel in 2012, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen.