Radio.com App Loaded For Bear

CBS Radio just launched a new and improved version of its free streaming mobile app, Radio.com. The app features a fresh new look and logo to complement an easy-to-navigate experience, now with higher streaming quality. “Audiences want choice, and that’s exactly what we’ve given them with this relaunch of the Radio.com app,” said J.D. Crowley, EVP of Digital for CBS Radio. “By combining their favorite local radio stations and on-demand content, we are catering to the distinctive tastes of mobile-first audiences, giving them control over when and where they engage with our content through a free, best-in-class experience.”

The refreshed app also features a new “auto play” feature that launches your last played station upon re-opening the app. A dedicated podcast page allows users to subscribe to their favorites, and new episodes automatically download when a device is connected to Wi-Fi. Station pages in the app are fully customized and feature local branding, on-air personalities, shows, on-demand audio, podcasts and schedules for an authentic listening experience. Music stations allow listeners to tap thumbs-up or thumbs-down on songs, and the app also allows users to sync their phones with Apple TV as well as their car’s Android Auto or Google CarPlay feature.

Crowley added, “Through a combination of smart targeting and deep, custom integration opportunities for advertisers, we align our partners’ brands with our premium content so that listeners are both receptive and responsive to the advertising messages being delivered.”