Executive Action Inside The Syndicate
• Entertainment marketing agency The Syndicate has hired digital strategy expert Stevie Heckert as Senior Manager, Digital Marketing, and expanded its Creative Department with the addition of Jaymie Lunt as Junior Designer.
Heckert (left) spent the past six years at The Sandbox (formerly Sandbox Entertainment), managing digital strategy and executing major marketing campaigns for GRAMMY-nominated releases, and led social strategy for numerous headlining tours, overseeing digital initiatives tied to partnerships national brands. Lunt (right) most recently led marketing efforts for Bowery Ballroom and Mercury Lounge, where she played a central role in solidifying brand identity and elevating creative output through dynamic content and engaging design.
“Stevie is a dynamic force in modern marketing, and we’re excited to welcome her to The Syndicate,” said Amy Rasmussen, SVP, Marketing & Events. “She brings a rare combination of creative instinct and strategic precision. Stevie understands how to build meaningful digital ecosystems around artists, tours, and entertainment properties, and her experience leading high-level campaigns makes her an invaluable addition to our growing team.”
“I deeply admire The Syndicate’s reputation for thoughtful, culture-forward campaigns,” said Heckert. “Joining a dynamic team that prioritizes building genuine connections with fans through innovative thinking is incredibly exciting. I’m looking forward to building smart, impactful strategies that help our clients break through in substantial ways.”
“We’ve fundamentally shifted our agency approach to center creative at every stage rather than treating it as a separate service,” said Molly Brooks, Creative Director. “At a time when it’s become commonplace for companies to downsize or eliminate in-house creative teams, we’re doing the opposite. Jaymie’s multi-disciplinary viewpoint and genuine design prowess make her the perfect addition to a team relentlessly committed to art-driven, high-quality work.”
After more than a decade in Nashville, Heckert recently relocated to the metro Detroit area with her family and can be reached at stevie@thesyn.com. Lunt will be working out of The Syndicate’s central office in Weehawken, NJ and can be reached at jaymie@thesyn.com.
