Yorrick Upped To EVP/Creative @ RCA
• Camille Yorrick has been promoted to EVP, Creative Content for RCA Records. She previously held the role of SVP, Video Production and will remain in the company’s New York headquarters. In this elevated role, Yorrick will oversee RCA’s creative content development in the visual space, curate and manage creative partnerships with RCA’s artist roster and top tier content creators as well as lead our premium content strategy where she will create, design and manage various programming (short and long form) to be distributed via third party outlets. Yorrick will continue to oversee the development and production of music visuals for RCA artists and RCA-branded content.
John Fleckenstein, Co-President of RCA Records commented, “Camille has been the driving force behind all of our visual content. From Childish Gambino to P!NK to Khalid, her work largely speaks for itself. She has a world-class creative ‘eye’ and her impeccable relationships in the artist and creative communities make her a vital member of our team. I’m thrilled to see her lead our creative content growth at RCA as well as solidify her standing as one of the accomplished creative executives in the business.”
Yorrick remarked, “I’m really excited about this new phase. The role that visual content plays in culture is vital to our business. I look forward to building on RCA’s current impact in this space and developing new global opportunities. Thank you, Peter Edge, John Fleckenstein and Joe Riccitelli for your continued support and vision. With RCA’s talented staff, and a groundbreaking roster that is growing every day, the future is full of dynamic possibility.”
Yorrick began her career as an assistant to award-winning director, Diane Martel, who at that time was spearheading all creative for Mariah Carey. Yorrick later went on to produce music videos and content for Columbia Records, Sony Music Entertainment, Interscope Records, and a bunch of independent clients. After being Grammy-nominated for her work on Beyoncé‘s documentary, Yorrick joined RCA in 2014 to run the video production department.
