iHeart Launches ‘Why I’m Voting’
• iHeartMedia just launched “Why I’m Voting,” a new, non-partisan campaign that asks musicians, cultural influencers, athletes and listeners from all walks of life to share what matters to them most in one of the most consequential election years of our lifetime, when Americans will be voting for 35 Senate seats, all 435 seats in the House of Representatives and President of the United States.
From now until Election Day on November 3, iHeartMedia will open up the resources of its 850+ radio stations, social media platforms and iHeartRadio App to give its 278 million listeners a chance to answer the simple question: “Why am I voting?” Listeners can hear thoughts from some of today’s biggest celebrities and cultural leaders and record and submit their own 20-second or less audio or video message at iheartradio.com/vote.
“With voter turnout expected to hit record numbers on Election Day, ‘Why I’m Voting’ presents a rare opportunity for people of all backgrounds and beliefs to have their voices heard by millions of their fellow Americans before we cast our votes in November,” said John Sykes, President of Entertainment Enterprises for iHeartMedia.
The “Why I’m Voting” initiative will also be incorporated into upcoming iHeartRadio marquee music events, including the 10th anniversary of the iHeartRadio Music Festival in September, along with the iHeartCountry Festival and iHeartRadio 2020 Fiesta Latina, both airing in October.
This week iHeart will also premiere its companion Why I’m Voting podcast, featuring conversations with artists, celebrities and cultural influencers including Chelsea Handler, Jewel, John Legend, Melissa Etheridge, Pitbull and Will Ferrell on why and how this year’s elections will shape our future for decades to come. iHeartMedia will also launch a pro-bono campaign in conjunction with “Why I’m Voting” to encourage listeners to text VOTER to 26797 to learn more about local election procedures, updates, registration deadlines and more — all to help Americans successfully participate in upcoming elections.
