Aerial View Of Your Customers
• Futuri Media’s TopLine system has added a cool new visual feature — TopLine-MapIt™, which creates custom maps showing stations’ geographic reach relevant to a potential client’s business. TopLine-MapIt™ is now available to display sales research for business categories for TopLine subscribers.
Futuri’s TopLine is designed to give sales pros their time back, so they can focus on what they do best — developing business. TopLine provides resources for sales teams in the field at every step in the sales process, from positioning to presenting and closing. TopLine-MapIt™, which is included in all TopLine subscriptions, provides audience and consumer mapping capabilities. These maps overlay the stations’ geographic reach with data that’s specifically relevant to a client’s business. The goal is to provide buyers with a highly effective visualization to demonstrate how station audiences geographically relate to a sponsor’s brand and business goals. These are critical visualizations to help tell the story of why local radio advertising works.
“Data is a crucial tool for making decisions, but there’s just so much of it,” said Daniel Anstandig, CEO of Futuri Media. “We built TopLine on turning that data into insights, and that helped us deliver more than $100 million in revenue to our partners in 2017. As data-visualization becomes an increasingly important part of the broadcast marketing sales and engagement landscape, we’re committed to providing even more tools to develop and close business.” For more info on TopLine by Futuri Media, visit futurimedia.com/topline.
