UMe Names Bynum EVP/East Coast, Urban
• Universal Music Enterprises (UMe), the global catalog and special markets division at Universal Music Group, has appointed Katina Bynum as Executive Vice President of East Coast Labels, Urban. In this newly created role, Bynum will work closely with UMe’s senior management team and the senior leadership at Republic, Island and Def Jam to develop strategic initiatives across the labels’ Urban roster while also supporting Cash Money and its artist roster.
The New York-based Bynum reports to Bruce Resnikoff, President & CEO of UMe, who commented, “At UMe, we are committed to artists and their rich musical history. Our goal is to develop and foster relationships that allow us to work in synch with their vision as we continue to innovate and strategically lead the industry into the future ways to consume music. Katina’s expertise, talent, long-term relationships with artists and managers, and innovative spirit will be key to collaborating with our labels and artists to deliver music, merchandise and new fan experiences.”
Bynum said, “This role gives me an opportunity to work with artists that I’ve known for years, as well as build relationships with some of my musical heroes to help introduce their amazing legacies to new audiences. I’m looking forward to working closely with Bruce and the incredible UMe team. There are no limits to the possibilities we can accomplish for music fans.”
Prior to joining UMe, Bynum was Senior Vice President, Marketing at Cash Money/Young Money/Republic Records. During her 20+ years with the company, Bynum has worked closely with Lil Wayne, Nicki Minaj, Drake, Nelly, Birdman and Juvenile, from their initial signing through their evolution into global superstars. She also worked in developing new artists including Jacquees, Blueface and Kiana Ledé. Prior to joining Universal in 1996, Bynum was the Theatre Manager of the Apollo Theatre in New York City, where she began her career in 1993. [Photo credit: Meredith Truax]
