Flaherty Named EVP/Marketing @ Warner Records
• Mark Flaherty has been promoted to Executive Vice President, Marketing for Warner Records. Flaherty, who most recently served as SVP/Head of Marketing, oversees the company’s marketing strategy for its pop, rock, and alternative artist roster. Since joining Warner in 2017, Flaherty has created and driven breakthrough marketing campaigns for global stars such as Dua Lipa and Bebe Rexha. In 2018, Rexha garnered dual Grammy nominations, for Best New Artist and for her No. 1 smash, “Meant to Be,” with Florida Georgia Line. That same year, Lipa won the Best New Artist Grammy as well as Best Dance Recording for “Electricity.”
Based at Warner’s downtown Los Angeles HQ, Flaherty reports to the label’s Co-Chairman & COO Tom Corson, who remarked, “Mark has played a central role in the revitalization of Warner Records over the past three years. With many years of experience working with some of the most important artists of our time, there is no one better than Mark at taking an artist’s vision and turning it into a superstar career. From Dua and Bebe to our next generation of emerging talent, like Bryce Vine and Sub Urban, Mark is creating next-level campaigns driven by his deep love of the music and his unparalleled understanding of the marketplace. Aaron Bay-Schuck and I are very happy to announce this richly deserved promotion.”
Flaherty said, “It’s been thrilling to be part of the rebirth and rebranding of this iconic label. The artists that are joining us on this journey are among the most inspired, boundary-breaking creative and cultural forces that I’ve had the honor and pleasure to work with in my career. I want to thank my amazing team, who are doing incredible things every day to support our talent and their music, and especially Tom and Aaron, who are taking the new Warner Records to exciting new heights.”
Prior to joining Warner Records as SVP/Head of Marketing, Flaherty held the same title at Interscope Records for five years. He previously worked at Sony Music in various roles, including SVP/Head of Strategic Marketing & Brand Partnerships and SVP of Marketing & Digital Media. Flaherty also has extensive experience as a songwriter, publisher, and performer.
