Rivera Named Int. Sales Manager, CMG Houston

• Melissa Rivera has joined Cox Media Group Houston as Integrated Sales Manager for Country KKBQ (93Q), Classic Country KTHT and Classic Rock KGLK (Eagle 106.9 & 107.5). In her new role, Rivera will be responsible for leading and driving the implementation of overarching sales and marketing strategies for CMG Houston brand radio stations.

Rivera is a 16-year industry pro who segues from the Director of Sales post for Townsquare Media in Victoria, TX. Earlier this year she was awarded the Jason Hightower Award for Broadcast Excellence at the Texas Association of Broadcaster’s Annual Convention and Trade Show. This honor ranks Rivera among the best-of-the-best at demonstrating a proficiency for innovation in serving station advertisers, audience, and communities.

“Melissa represents all that is great about our industry today,” said Stephanie Callihan, Director of Sales for CMG Houston. “She possesses a strong understanding of audio, digital, social, video and activation tactics used for successful integrated marketing campaigns.  Melissa’s track record speaks for itself by the way she’s led and created strategies for her clients, brands, community and employees.”

Rivera commented, “I cannot wait to grow and learn from Stephanie Callihan and [CMG Regional President] Keith Lawless, and all the great minds at CMG. It’s long been my aspiration to work in a Top 10 market. When you find like-minded, passionate people to navigate life’s waters like those at CMG Houston, you have found the dream.”