Party All The Time In Augusta
• Beasley took advantage of the extended July 4th weekend to inject some added summertime energy into Top 40 WHHD (HD 98.3)/Augusta, GA, by rebranding the station as Party 98.3 — “The #1 Hit Music Station,” which debuted Friday, July 3 at 5pm.. after two days of stunting by playing non-stop Taylor Swift hits in honor of her Friday wedding.
To celebrate the rebrand, Party 98.3 featured a “Commercial-Free Launch Weekend,” giving listeners uninterrupted access to the biggest hits.
“Party 98.3 is all about creating an exciting, energetic brand that connects with today’s listeners both on-air and beyond the radio dial,” said Justin Chase, Beasley’s Chief Content Officer. “This rebrand allows us to deliver a more powerful music experience, create meaningful connections with our audience, and provide innovative opportunities for our advertising partners. We’re excited to officially invite listeners to the party.”
PD Adam Star remarked, “Great radio stations become part of the communities they serve. Party 98.3 was built to reflect the energy and spirit of the Central Savannah River Area (CSRA), and we’re committed to earning a place in the daily lives of our listeners, local businesses, and the community we call home.”
The excitement continues this Friday, July 10, with Party 98.3’s first major promotion, “Free Gas Friday,” giving listeners the opportunity to win free fuel and helping them hit the road this summer with extra cash in their pockets.
