Radio Mercury Awards Names ’27 Chief Judge
• The Radio Mercury Awards is pleased to announce Flor Leibaschoff, co-Founder & Chief Creative Officer of BeautifulBeast, as the 2027 Chief Judge for the 36th annual Radio Mercury Awards competition.
With more than 25 years of experience in the advertising industry, Leibaschoff is a passionate storyteller and creative leader known for developing ideas that drive business growth and connect with audiences across cultures. She made history as the first Hispanic woman to serve as a Chief Creative Officer in the United States and has been recognized as a Shining Star by the American Advertising Federation and was named a Woman to Watch by DMN (Data. Strategy. Technology), New York.
Leibaschoff co-founded BeautifulBeast, an independently owned business growth company with offices in Dallas and Miami. A pioneer in the industry, she was among the first Young Creatives (YC) to win a Silver Cannes Lion representing the U.S. Hispanic Market, and she served as President of Círculo Creativo USA. Her work has earned recognition at leading international advertising festivals, including two 2026 Radio Mercury Awards.
“Our job is to make people who don’t want to hear us listen anyway, and maybe even fall in love,” Leibaschoff said. “That challenge still keeps me going, and there’s only one way to win them over: a great idea. It’s a true honor to be named Chief Judge of the Mercury Awards, a staple of our industry for 36 years. What I love most about radio is that there are no case studies. You hit ‘play,’ and the idea either works or it doesn’t.”
“Flor has been a longtime friend and champion of the Radio Mercury Awards, and we’ve valued our partnership with her in strengthening and elevating the competition,” said Mike Hulvey, President & CEO of RAB. “We’re thrilled to welcome her as Chief Judge for our 36th annual awards and look forward to the creative vision and leadership she’ll bring to this year’s competition.”
Awards categories for the 36th annual Radio Mercury Awards competition, along with Call for Entry guidelines and deadlines, will be announced in late fall.
