BFOA Adds Roark To Board

• The Broadcasters Foundation of America has elected Adrienne Roark, President of Content Development and Integration for CBS News, Stations, and CBS Media Ventures, to its Board of Directors. Roark was voted in during the BFOA’s recent Board of Directors’ meeting in New York City.

“We are excited to welcome Adrienne to our Board of Directors,” said Scott Herman, Chairman of the Broadcasters Foundation. “Having another accomplished executive join our board is important as we extend awareness of our charitable mission to everyone in broadcasting. The Broadcasters Foundation is committed to communicating our charitable mission to everyone in television and radio through our very accomplished board of directors. Their efforts within their organizations enable us to help as many people as possible. Adrienne is clearly a leader who believes in that responsibility.”

Recently promoted to her current position, Roark oversees Paramount-Owned CBS Television Network stations in major markets on the East coast and leads efforts to bring together content and teams in pursuit of audience reach and impact, industry leadership, and organizational effectiveness and efficiency. She was previously President of CBS Stations and served in executive leadership positions at several stations in Portland. Her news background includes four years as VP & News Director at CBS-Owned stations in Dallas-Fort Worth and News Director in Miami.

“I’m looking forward to working with Tim and the Board to find ways to bring help to more broadcasters who qualify,” said Roark. “The Broadcasters Foundation is the only charity devoted exclusively to helping broadcasters in acute need. Joining the Board is one way I can give back to this industry and support colleagues who need it most.”