Buffalo Bills Circle Back To 97 Rock

• The NFL’s Buffalo Bills are ushering in a new era of game day radio coverage, announcing a partnership with Cumulus Media that, after a 15-year wait — will once again make Classic Rock WGRF (97 Rock)/Buffalo the official radio flagship for Bills’ broadcasts in Buffalo, starting with the upcoming 2026 season. This marks the Bills’ return to the FM band — and to 97 Rock — which had served as the team’s radio flagship from 1998 to 2011.

This partnership serves as the first announcement for the Buffalo Bills Radio Network, where the Bills will produce and manage all radio broadcasts, including pre-and post-game coverage. In addition to 97 Rock, Cumulus sister WSKO (The Score 1260) will serve as the team’s Syracuse affiliate, with additional affiliates in Rochester and Southern Ontario TBA soon.

“As we move into Highmark Stadium, we look forward to bringing Bills games back to 97 Rock and expanding our reach to even more fans across New York, as well as Southern Ontario,” said Pete Guelli, Bills’ Pres. of Business Operations. “This new partnership ensures Bills fans will enjoy a best-in-class broadcast experience each and every game day.”

The Bills broadcast booth will feature familiar voices — Chris Brown, “Voice of the Bills,” returns for his fourth season as play-by-play announcer, joined by color analyst and former Bills Pro Bowl center Eric Wood for his seventh season. Bills legend Steve Tasker will also join the game day coverage team as the sideline reporter.

“This is a proud moment for our company — and for Buffalo,” said Beth Coughlin, Cumulus Media Regional Vice President. “After 14 years, reuniting with the Bills as they move into a new stadium allows us to deliver a unique, elevated game day experience — bringing together two premier teams committed to excellence, community, and fans.”