Cowart Rejoins Cumulus Beaumont-Lake Charles
• Nadia Cowart has been appointed as Digital Sales Manager for the ten stations in the adjoining Cumulus clusters in Beaumont, TX and Lake Charles, LA. The new gig marks a return to the building for Cowart, who previously served as Promotion Manager for Cumulus Beaumont/Lake Charles from 2002-2008. She was most recently Marketing Director for KBMT-K-JAC12 News/Beaumont. A native of Southeast Texas, Cowart has over 20 years of experience in helping grow businesses and communities in the area.
Elizabeth Blackstock, VP/Market Manager, Cumulus Beaumont/Lake Charles, said, “Nadia is an experienced marketing and sales professional in both of our markets, and we are excited that she is returning to Cumulus to help lead our digital sales department. She understands what our communities need to grow and has worked with area businesses and non-profit organizations to achieve their objectives through effective digital strategies.”
Cowart commented, “The way to build a better community is to listen and let every voice be heard. Cumulus Beaumont/Lake Charles has deep roots in our region and delivers on its promise to help advertisers engage with the community 24/7/365 through our popular platform of radio stations, websites, social media, events and more. I’m excited to work with our customers and with the entire Cumulus Beaumont/Lake Charles team and look forward to doing great things together!”