Cumulus Partners With Media Audit & TOMA.Solutions
• Cumulus Media is accelerating its commitment to data-driven sales by partnering with The Media Audit and TOMA.Solutions.
The move brings sophisticated market and consumer intelligence to Cumulus stations across a growing number of U.S. markets, providing a level of local clarity that goes far beyond traditional audience metrics.
The Media Audit provides granular local market data on consumer lifestyles, purchasing behavior and cross-platform media usage. TOMA.Solutions adds a powerful layer of competitive insight by measuring “Top-of-Mind Awareness,” revealing which local brands own the first-to-mind position in their categories. Together, these tools give Cumulus teams a clearer view of the local marketplace — helping identify high-potential audiences, uncover category demand, and pinpoint exactly where brands stand against their competitors.
Unlike research tools focused strictly on ratings or broad demographics, The Media Audit and TOMA.Solutions empower sales teams to engage advertisers with information tied directly to local consumer demand and shopping behavior. This reinforced consultative approach enables account executives to have higher-value conversations with local businesses about market dynamics and brand growth.
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results,” said Dave Milner, Cumulus President of Operations. “By integrating specialized resources like The Media Audit and TOMA.Solutions into our broader research suite, our teams in these markets provide an even deeper level of local intelligence, helping our clients build more precise and effective campaigns.”
“Local advertisers are looking for partners who can bring insight to the table, not just inventory,” said Phillip Beswick, CEO of The Media Audit. ”Cumulus is demonstrating that it understands the importance of combining media reach with local market intelligence. The Media Audit and TOMA.Solutions are built to help media companies and advertisers identify opportunity, sharpen strategy, and improve results.”
The use of both services across a growing number of Cumulus markets will allow Cumulus to present advertisers with a more complete picture of the local marketplace — who is buying, where they are shopping, what media they use, and which brands have earned a top-of-mind position. That combination of intelligence can help advertisers make better decisions about brand building, customer targeting, competitive strategy, and media investment.
