‘Ice-Tea’ Comes Home To CMG
• Cox Media Group welcomes radio pro Lorenzo “Ice-Tea” Thomas as the new afternoon drive talent for Urban AC WCFB (Star 94.5)/Orlando, starting Monday, April 4.
Thomas is already quite familiar with CMG — and the Sunshine State — he previously enjoyed a successful run in afternoon drive for CMG Urban sister WEDR (99 Jamz)/Miami from 2003-2014, where he was rated No. 1 18-34 for more than four years. Thomas’ career also includes stops in Norfolk, Baltimore and six years at WKYS/Washington, DC. He also gained a following as contributing Miami correspondent for Celebrity Page TV where he conducted red carpet interviews, sports reporting, and voiceover work.
“I’m thrilled to have Lorenzo join CMG Orlando and Star 94.5,” said Elroy Smith, Director Branding & Programming for CMG Orlando & Jacksonville. “I admire his charisma, infinite knowledge of radio, and clever way of communicating with his audience. Lorenzo is commanding, compelling, relatable, social media-savvy, content-driven and well-connected, so I’m sure there will be a steady parade of celebrities and movers-and-shakers showcased on his afternoon show. Welcome to the team, Ice-Tea!”
Steve Stewart, Director of Operations for CMG Orlando, added, “Having the wealth of talent like Lorenzo’s is exactly what we strive for at CMG and we know that his impact will be felt immediately with the STAR 94.5 community.”
“It’s great to be back with the CMG family,” said Thomas. “I must extend my sincere thanks to Elroy Smith, VP/GM Jason Meder, Steve Stewart, Chris Eagan (VP of Audience & Ops), and Rob Babin (SVP, Head of Radio) for this great opportunity. I’m looking forward to embracing the Orlando community and taking them on a great ride with Lorenzo rockin’ on the radio!”
