Bedding Joins Nettwerk As VP/Promo
• Nettwerk Music Group has annexed the considerable talents of industry pro Nick Bedding, who has joined the team as VP of Promotion. A marketing strategist specializing in promotion, branding, and airplay, Bedding brings with him 20 years of experience as VP of Promotion at Hollywood Records/Disney Music Group, where he contributed significantly to the success of international superstars such as Miley Cyrus, Selena Gomez, Nick Jonas, Demi Lovato, and many others.
Jeff Ballard, Nettwerk SVP of Promotion & Streaming Strategy, noted, “As my attention shifts toward our global streaming strategy, I found it imperative to turn the radio department over to a forward-thinking individual to lead radio promotion at Nettwerk into the future. Nick’s extensive background in promotion and marketing makes him uniquely suited to this role, and his personal touch and his industry-wide respect are second to none. I am happy to welcome him to the Nettwerk family.”
Bedding’s extensive music industry career began at Virgin Records in 1990. From there, he continued to Geffen Records, Callahan-West and Associates, HITS, and Capitol Records, leading into his two-decade-long stint with Hollywood/Disney.
“I’m thrilled to be joining the Nettwerk team and working with their inspiring roster of artists,” Bedding remarked. “Nettwerk’s passionate creativity, positivity, and adaptability is the foundation of success. I thank Jeff for this opportunity.” Bedding is already on the job and can be congratulated at nbedding@nettwerk.com.
